| June 2010
Challenge: A leader and an advocate for amateur sport across the province, Sport BC is a driving force in bringing healthy living and sport to the forefront for British Columbians. The purpose of the website was undetermined, and therefore did not speak to any specific audience. Sport BC was looking to partner with a website design group who could translate their new brand into a website that would represent all 65+ Provincial Sports Organizations and speak to the 650,000 sport participants in BC.
Solution: Ballistic Arts was invited to incorporate the new Sport BC brand into their website, develop a strategy to speak to all the Provincial Sports Organizations (PSO), and cater the content to the general public. The top navigation makes it very easy for anyone in BC to get involved in sport. What sport is right for you?