Vancity Shared Growth
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Challenge:
Vancity’s Shared Growth Term Deposit was struggling to meet its sales targets primarily because of a lack of the product’s awareness, both from staff and members.
Solution:
In order to produce a cost-conscious communication campaign that would educate both staff and members, Ballistic Arts (working in conjunction with consultant Gilian Dusting) created a series of videos that consisted of the same intro and outro, but the body of the video was unique. This way, Vancity was able to tell multiple stories about its great product while staying under budget. The result from these videos helped Vancity sell over 3 times the targetted sales goal.
Categories: Media Design,Video Production,internal communication,promotional
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