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3 Video Trends For 2017

3 Video Trends For 2017

Video marketing is an ever-changing industry. To stay at the top of the game, you need to make sure you’re one step ahead of the competition. Take a look at our top 3 video marketing trends of 2017 below.

1. Video Backgrounds

Today, users are consuming more and more video content as bandwidth gets cheaper and faster and as consumer technology improves user-friendliness. When it comes to fostering interaction or conveying a message, nothing beats video. Videos can tell stories that otherwise cannot be described using static text content.

Going forward, having a video background on your website is growing in importance because it is a way to connect and speak the language of an audience that is becoming “fluent” with communicating though video. They can create an impactful first impression, add to the visual experience of your website, and impress your visitors.

2. Aerial Drone Shots

The use of drone video content is expected to increase exponentially in the coming years as drones become more affordable and accessible to videographers and the general public. High quality aerial shots, that previously could only be achieved with expensive helicopters and camera set ups, are now a reality for many video content producers.

As drones get cheaper and smaller, interior aerial shots of offices, factories, and homes can be easily produced for corporate office video tours, real estate, manufacturing and product videos.

3. Virtual Reality

There is a ton of investment in virtual reality right now. This technology has captured the public’s attention over the past couple of years with the recent launches of accessible devices like Google Cardboard, Samsung Gear VR, and PlayStation VR. You can expect it to change the way we watch movies, play games, and learn new skills.

Because virtual reality is still in its infancy, we recommend making use of this evolving technology. Whether it’s used as a sales tool to present a product or facility to your clients, or connecting your team at meetings, there are a lot of VR possibilities for companies of any size.

Are you ready to create an immersive, impactful, and memorable marketing experience? Call our office at 604.553.1081 to talk to us about our VR solutions.