BC Egg Video Production
Our talented video production team created a visually interesting motion graphics video that communicates BC Egg's new brand message and showcases the association as an undisputed leader in farming integrity.
THE VIDEO FOLLOWS A SIMPLIFIED AND ENGAGING JOURNEY OF A LOCAL EGG AND HIGHLIGHTS BC EGG'S KEY MESSAGES OF INTEGRITY, TRANSPARENCY, ACCOUNTABILITY, AND LEADERSHIP.
We used paper textures and patterns in our illustrations to create a rustic and artisanal mood. The video's transitions seamlessly flow into each scene in order to help smooth out the pace and feel of the narrative. Rounded typography, a feel good music bed, and a bright colour scheme that was based on the association's brand guideline creates an uplifting and easy-going tone.
"It’s always a pleasure to work with you guys. I love the hen clucking sounds you added!" - Amanda Brittain, Communications and Marketing Manager, BC Egg
BC EGG IS A NON-PROFIT ORGANIZATION THAT MANAGES AND OVERSEES THE PRODUCTION, GRADING, PACKING, MARKETING AND TRANSPORTATION OF ALL REGULATED EGGS IN BEAUTIFUL BRITISH COLUMBIA.
They work with many family owned and operated egg farms to bring the goodness of B.C. fresh eggs to our tables. Their eggs consistently meet or exceed consumer expectations for safety, quality, choice, environmental responsibility, health and nutrition, and the treatment and welfare of birds.