Bringing In New Clients - Middle and Bottom of Funnel
We repurposed the videos in our middle and bottom of funnel activities, focused on achieving the two main goals the client had communicated to us:
Improve general digital and online presence.
Source quality leads and clients for the company.
In order to accomplish the law firm's digital marketing goals we separated the objectives into 2 areas of focus:
1. Improve the online presence We utilized the videos we had created in our Facebook Ad campaigns to generate page likes. It is always important to learn about a client's potential client base to improve targeting accuracy. This allows us to start with solid targeting assumptions and save precious marketing dollars. As the campaign progressed, we kept tweaking the targeting options based on data that was recorded as likes and followers were gained.
2. Generating high-quality leads In order to generate leads, we need to be able to track the individuals that are potentially interested in MacLean Law's services. To do so, we set up a Facebook pixel on the client's website and started to strategically retarget the users who had landed on the website and shown interest through an ad campaign. This campaign was set up as a lead form campaign, where interested parties could leave their details in an easy and accessible way, without ever leaving Facebook.