Nature’s Path Hybrid Video

The Ballistic Arts video team created a video that was presented at the world's largest annual natural products exhibition, Expo West.


Nature's Path


  • Natural Food


Our hybrid video demonstrates Nature’s Path’s leadership in corporate sustainability and environmental initiatives.

It combines abstract live action footage, large typography, and beautiful photography to create a humble and inspiring tone. We also utilized Nature's Path's colour scheme to match their existing brand, and created messaging that highlights the steps that they have taken to be socially responsible and environmentally sustainable.

Nature's Path is the leading independent organic cereal manufacturer in North America.

The family-owned and zero-waste certified business was formed because of their passion for creating healthy, delicious, and organic breakfast food. So far they have diverted 92% of their waste from landfills through reduced packaging that has saved 825,540 gallons of wastewater, 437 tons of paperboard, 7,464 million BTUs of energy, and 1.4 million pounds of carbon dioxide.

Contact Us

Are you in need of a new video? One of our Ballistic Artists would be happy to assist you. For more information on how you can develop your own hybrid video, call us at 604.553.1081 or tell us about your project on our online contact page now.