VCH True North Now Video Production

Our video production team worked with Vancouver Coastal Health to develop a unique coloring book video concept that would replace the outdated whiteboard animation concept that they were previously using.


Vancouver Coastal Health


  • Health Care


The Ballistic Arts video team produced a friendly motion graphics video that uses custom illustrations to depict the daily work life of the health care staff in our community.

Our "color between the lines" concept allows the viewer to absorb the information that was presented to them instead of being distracted by the video's design. The video's characters are based off of real VCH staff members, and the colours that were used throughout the video were limited to blue, green, yellow and red to keep the regional health authorities' corporate identity strong. The finalized video was presented to a group of Vancouver Coastal Health staff members at an internal conference.


“In our survey, about 90% of our event attendees agreed that the True North Now video provided a clear overview of VCH’s new strategic priorities. About 85% of the respondants agreed that the video and discussion guide will help them communicate with their team(s).” - Rennie Brown, Communications & Public Affairs, Vancouver Coastal Health

Vancouver Coastal Health’s True North Now campaign aims to provide clarity to all of their staff members about what their strategic priorities are for next two years.

The campaign focuses on empowering their employees to make decisions and openly talk about how they are making contributions to the collective success of VCH and overall transformation of the health care system. Our video production specialists created a compelling animated video that will drive VCH's leaders to make a change in their workplace.

Contact Us

Are you in need of a new video? For more information on our video production services, call us at 604.553.1081 or visit our online contact page.