facebook pixel trackerMaking better informed decisions that impact the world today and tomorrow - Ballistic Arts
BallisticArts Logo
Making better informed decisions that impact the world today and tomorrow

Making better informed decisions that impact the world today and tomorrow

SERVICES:

Web Design & Development

INDUSTRIES:

Environmental
Governance
Social

Online ESG (environmental, social and governance) and climate training programs for board directors, senior executives & investors

A BETTER USER EXPERIENCE TO HELP A BETTER CAUSE

ESG Competent Boards is the original and premier creator of online environment, social, governance (ESG) and Climate education programs for board directors and senior business professionals. While they provide a variety of different types of education to help directors, investors, CEOs and non-board members learn from each other, they wanted their education offerings to be seen and easily accessible on their website and in alignment with their branding. In addition to this, they wanted a website solution that would scale with them and give them the ability to add more courses and learning material internally as their education evolved.

MODERN, EASILY ACCESSIBLE AND ADAPTIVE

The target audience for ESG Competent Boards is mainly c-suite employees, investors and directors, thus creating a need for time-saving navigation, a high level of professionalism and easy-to-understand content. The Ballistic Arts Web Team updated their current website to reflect these requirements and changed the look and feel of the website through updating their branding, changing the messaging and improving the user experience.

SMALL CHANGES, BIG EFFECTS

Each web design project can seem like a series of small changes yielding a big result and this project was no different. Some key changes that produced a new easy to navigate website and brand image for ESG Competent Boards are the following:
- Creating negative space to achieve a more modern feel by structuring a layout that helps the user’s eye follow the page better
- Narrowing down what messaging to use on the website so that the user does not get overwhelmed or wrongly navigated and falls of the page
- Organization of the site with a hamburger menu instead of a navigation menu creating more space and a more inviting option to scroll down the main landing page
- A site search bar and site map to easily navigate between the numerous pages on the site
- Testimonials embedded throughout the site to build trust and credibility, instead of on just one page
- Creation of an “All Programs” sub-menu to be able to easily navigate through which helps the user when they are in the comparison stage of the buyer's journey
- A cleaner login page to make the process more streamlined
- Creation of a speakers page with a search function to induce more course sign-ups
- Migration to WordPress to ensure easier maintenance and uploading of new learning material internally

Related Projects