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Sharing life-changing information and engaging new audiences

Sharing life-changing information and engaging new audiences


Web Design & Development




Pathways is a digital magazine by the UBC Faculty of Medicine that features stories about health education, breakthrough research, and biomedical innovations that are making a difference in British Columbia and around the world.


The University of British Columbia is a global center for research and teaching, consistently ranked among the top 20 public universities in the world. Their magazine Pathways has been sharing news and innovations from the Faculty of Medicine, especially new findings of the COVID-19 pandemic over the past 2 years. At Ballistic Arts, our goal was to help them transform their existing magazine to highlight the core subjects outlined in the magazine's content in an interactive way to capture the reader’s attention. 

The problem: Pathways magazine was looking for a refreshed look and a new way to share the news with their online magazine. They originally had printed PDFs available to view online and were looking for a better way to share their stories that also engaged users to read and interact with the articles.

The solution: The web team at Ballistic Arts revamped the online pdf’s into a new website on WordPress linked to their CMS system so it was easy to update internally and better for the user to read. This made it much easier to navigate and gave the opportunity to incorporate a “featured stories” section, prompting longer reading periods for users.


UBC was a large part of the scientific research team that formulated the Pfizer vaccine against COVID-19. They wanted to share the work that they did with an interactive explainer displaying the pipeline of the process of developing bio-innovation. With this explainer, UBC cannot only inform users of the efforts they are taking to process medical innovation but also use this to get funding and expand the research and development efforts in this initiative. 

Since this piece was based on a true story, UBC consulted Ballistic Arts to create appropriate graphics and user flow to humanize this story and bring it to life. The design team at Ballistic Arts used real photographs and used design to illustrate them into interactive icons. The team even went as far as to illustrate the molecule used in this piece to keep users engaged and make the information more digestible.

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Curious to learn more about UBC Pathways? Check out their site here

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