So why is video marketing so important for your real estate business? 


To make it online today as a real estate business, you need to have effective marketing strategies, and one of them must focus on content. If written articles and blog posts come to mind when you hear about content, you may want to expand it more by exploring visual materials instead. A video is a form of content that is gaining popularity these days and is proving to be extremely effective in the world of real estate.

Photos to sell your properties online may have worked in the past, and may still work to some extent. But videos are now dominating the scene as more and more real estate professionals can engage with potential clients quickly. We’re not saying that photos are obsolete because they’re still useful and effective. However, if you want to bring your content marketing efforts to the next level, and grab your audience’s attention from your competition, adding videos will do the trick.

Man making video for real estate

Real Estate Video Marketing

This type of marketing focuses on using videos to promote the business in real estate. It helps by enhancing the company’s visibility or agent and showing properties to the target audience more efficiently. 

Today, online users are naturally drawn to video content, which is why it makes sense to adopt this to your marketing strategies. Aside from that, working on it isn’t rocket science; rather, it’s very flexible. You can implement visual content across different channels, such as on social media, email, search engines, and even video platforms.


illustrated Man looking at real estate video on computer


The Best Types Of Videos To Use

Keep in mind that you can create multiple types of videos for your real estate video marketing campaigns. The best ones that have been proven effective and useful are: 

  • Residence showcase: This video highlights the features of a specific property you’re selling. 
  • Agency video: This video is focused on your brand, strengthening its voice to improve your reach further. 
  • Neighborhood showcase: This video does not cover selling properties only because many people also want to see the neighborhood when making a purchasing decision.


Man showing tour of real estate and neighborhood

Video Marketing Tips For Real Estate

As mentioned, there are many ways to market your real estate business. However, the most important one is to identify the right channels to promote your videos. This process involves getting to know your audience first to understand the channels they use the most. From there, you can share your videos on the appropriate channels with the guarantee that your target market will see it. 

Another point to remember is that you must remain organized. That means a clear plan must be in place, and all the details are discussed with the people involved in the project. 

The next step is showcasing your properties and capturing them on video. This is where most of the work comes in because you don’t just record several clips and be done with the project. You need to take multiple shots at different angles, put them all together, and create a video that will compel users to watch it. You can do this without spending big bucks on expensive equipment. Not many people have a need to see their potential house in 8K.


Two people taking video of real estate


Ultimately, showcasing your properties to boost your real estate business through video content marketing is highly effective. With this type of marketing, you’ll be able to reach a wider audience, engage with your customers, and get more sales. However, purchasing the pieces of equipment can be a costly venture. If you don’t have time or the team to create video content for your real estate business, be sure to leave it in the hands of professionals.

Ballistic Arts is a trusted digital marketing agency in Vancouver that helps real estate businesses thrive. Our specialists will create a lead generation funnel that will provide cost-effective leads to your company by creating attention-grabbing videos that align with your brand. With our help, you will only need to sit back and watch us source valuable targeted leads, providing you with crazy ROI – get in touch with us today!